Commercialising Property Assets Through Outdoor Advertising
Helping property owners unlock new revenue opportunities through digital out-of-home advertising.
DOOHable works with property owners, landlords and asset managers to identify and develop outdoor advertising opportunities across their portfolios.
By assessing visibility, footfall, traffic flows and infrastructure, we help transform underutilised spaces into high-performing advertising locations.
Unlock the Advertising Value of Your Property
Many properties contain untapped advertising potential.
From roadside facades and urban walls to retail environments and transport hubs, outdoor advertising can generate long-term revenue while enhancing the visibility and value of a location.
DOOHable helps property owners understand the commercial potential of their assets and develop the most suitable advertising solutions.
Our Commercialisation Services
Site Opportunity Assessment
We analyse the visibility and commercial potential of a location to determine whether outdoor advertising is viable.
Assessments include:
traffic flows and visibility
audience exposure
surrounding environment
planning considerations
infrastructure availability
Advertising Format Strategy
Different locations suit different advertising formats.
We help identify the most appropriate format for each site.
Examples include:
large format digital billboards
urban digital panels
retail media screens
large format wall advertising
digital screens within retail environments
Development & Delivery
Where opportunities are identified, DOOHable can assist with the development process including:
feasibility analysis
partner introductions
planning guidance
technology providers
media owner partnerships
Revenue Strategy
Outdoor advertising sites can generate long-term income through lease agreements, revenue share models or media partnerships.
We help property owners understand the commercial models available and identify the most suitable structure.
Types of Locations We Work With
Outdoor advertising opportunities exist across many types of property assets.
These can include:
Retail Centres - Shopping centres and retail parks provide high footfall environments ideal for digital advertising screens.
Roadside Locations - Buildings or land located along major roads can provide strong visibility for large format digital billboards.
Mixed-Use Developments - Urban developments often include public-facing spaces that can support digital advertising infrastructure.
Commercial Buildings - Office buildings and city centre properties can host digital displays that reach commuter audiences.
Why Work With DOOHable
Industry Experience - DOOHable was founded by Mass Lambresa, who previously built and operated a digital out-of-home network.
This experience provides insight into how advertising sites are identified, developed and monetised.
Independent Advice - We provide independent guidance focused on maximising the long-term value of your property assets.
Market Knowledge - Our understanding of the outdoor advertising ecosystem allows us to identify the most suitable partners and commercial structures.
Explore the Advertising Potential of Your Property
If you own or manage property assets and would like to explore outdoor advertising opportunities, DOOHable can help assess the commercial potential of your locations.