Programmatic Digital
Out-of-Home Advertising Agency for Modern Brands
Plan and buy digital out-of-home advertising across global screen networks with precision targeting and real-time optimisation. Reach your audience where they live, work, and shop.
DOOHable helps brands reach real-world audiences through programmatic digital out-of-home advertising. Using data, automation and modern buying platforms, campaigns can target specific locations, audiences, times of day and even environmental triggers such as weather or local events. We work with businesses, brands and advertisers of all different sizes.
Why trust us?
What is Programmatic DOOH Advertising?
Programmatic Digital Out-of-Home (pDOOH) allows advertisers to buy digital outdoor advertising inventory using automated technology and audience data.
Instead of booking screens weeks in advance through traditional media buying, campaigns can be activated dynamically across thousands of digital displays.
This approach enables brands to target audiences based on location, time of day, audience movement patterns and other contextual signals, making outdoor advertising more flexible, measurable and responsive.
Programmatic DOOH combines the impact of traditional outdoor media with the targeting and optimisation capabilities of digital advertising.
What We Offer
End-to-end campaign management for digital billboards
Campaign Planning and strategy
We design location strategies that place your message in front of the right audiences at the right time.
Programmatic buying and execution
Campaigns are activated across digital billboards, retail media networks, shopping centres and transit screens through programmatic platforms.
Audience Targeting and Segmentation
Campaigns can be triggered by location, time of day, audience behaviour and environmental signals.
Campaign optimisation and management
Real-time adjustments to maximise performance and ROI throughout your campaign.
Performance Reporting
Comprehensive insights into impressions, engagement, and campaign effectiveness.
Screen environment consultation
Expert guidance on selecting the right locations and screen types for your brand.
Screen Environments
DOOHable provides access to digital advertising screens across multiple environments.
Roadside Digital Billboards
High-impact placements on major routes and highways reaching commuters and travellers daily
Retail media screens
Digital displays located inside high-footfall retail environments.
Retail media screens
Advertising screens located within supermarkets, retail stores and convenience chains.
Transit screens
Digital advertising screens located in rail stations, airports and other transport hubs.
Urban digital panels
Street-level digital displays located in busy city centre locations.
Why DOOHable?
Built by an Industry Operator
DOOHable was founded by Mass Lambresa, who previously built and operated a digital out-of-home screen network.
Independent Planning
Campaigns are designed around audience reach and location relevance rather than tied to a single media owner.
Data-Led Strategy
Our campaigns use audience movement insights and location intelligence to improve targeting.
Flexible Campaign Activation
Programmatic campaigns can launch quickly and adapt dynamically based on performance.
Independent expertise
No legacy constraints or network conflicts. Pure focus on your campaign success.
Global screen access
Connections across premium networks worldwide for truly international reach.
Premium service
Dedicated account management and strategic guidance from experienced media consultants.
Ready to Launch Your Campaign?
Speak with our team to start planning a programmatic digital out-of-home campaign tailored to your brand or business.
