How It Works

A Consultancy Process, Not Just a Campaign Workflow

Every engagement starts with understanding your objectives — not slotting you into a template. Here's how we take you from first conversation to measurable results.

Why Our Process Is Different

Built around your objectives, not a fixed package

Most agencies run every client through the same fixed workflow, regardless of what they're trying to achieve. Ours starts somewhere different: with your objectives, audience and constraints — and works backwards from there to a recommendation, not the other way round.

Because we're independent, that recommendation isn't shaped by which media owner we already have a trading relationship with. It's shaped by what will actually work — backed by data, and explained in plain language at every stage.

"We don't run a script. We run a process — and it starts with listening."

The Process

Six-Stage Consultancy Timeline

From the first conversation to continuous improvement, here's exactly how we work.

Understand

Stage 1 · Objectives First

Understand

Every engagement starts here. We take time to understand your objectives, audience, budget and constraints before recommending anything — because the right answer depends entirely on what you're trying to achieve.

Research

Stage 2 · Data-Led Planning

Research

We research the market on your behalf: available formats, screen environments, realistic costs and audience data — grounded in current inventory and evidence, not assumption.

Build Your Strategy

Stage 3 · Transparent Process

Build Your Strategy

We build a strategy specific to your goals — format, buying method, locations and budget allocation — and explain the reasoning behind every recommendation in plain language, not jargon.

Activate

Stage 4 · Independent Advice

Activate

Campaigns go live across the marketplaces and networks that best fit your strategy — sourced independently from the wider market, not limited to a single preferred supplier.

Measure

Stage 5 · Data-Led Planning

Measure

Performance is tracked against the objectives set at the very start, with clear reporting on reach, delivery and results — not a generic dashboard of vanity metrics.

Improve

Stage 6 · Continuous Optimisation

Improve

We use what we learn to sharpen the next flight, campaign or recommendation. This is a continuous relationship, not a one-off transaction.

What to Expect

Realistic timelines, from first contact onward

Within 1 Business Day

You Hear From Us

Every enquiry is reviewed personally and acknowledged within one business day — no automated queue.

Within 1 Week

You Receive a Strategy

A documented recommendation covering format, buying method, locations and budget — explained clearly, not buried in a generic deck.

Ongoing

You Stay Informed

Once live, your campaign is monitored and reported on throughout — with recommendations for what to improve next time.

Frequently Asked Questions

Common questions about our process.

Do I need to know exactly what I want before we speak?

No — most engagements start with a broad objective. Understanding what you're trying to achieve is our job in the first conversation, not a prerequisite for having it.

How is your process different from a media agency's?

We don't hold inventory or trading relationships that shape our recommendations. Every stage of the process — research, strategy, activation — starts from your objectives, not from what we have to sell.

How long does the full process take, from first contact to a live campaign?

It varies with complexity, but a typical engagement moves from initial conversation to a documented strategy within a week, and can be live shortly after that.

What happens after a campaign goes live?

It doesn't stop at activation. We measure performance against the objectives set at the start and use that data to improve the next flight or campaign.

Do you only work with new campaigns, or ongoing accounts too?

Both. Some clients come to us for a single campaign, others build an ongoing relationship where we continuously plan, measure and improve across multiple flights.

Ready to Start the Conversation?

Get in touch and we'll begin exactly where every engagement starts — by understanding what you're trying to achieve.

Start a Conversation