Programmatic DOOH Services
DOOHable provides specialist services for planning, activating and optimising digital out-of-home advertising campaigns using programmatic technology
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Campaign Planning
Every campaign begins with a clear strategy.
We analyse audience data, location opportunities and screen environments to design campaigns that maximise reach and impact.
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Services include:
Audience analysis
Location strategy
Screen selection
Reach modelling
Budget planning
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Programmatic Buying
Campaigns are activated through programmatic advertising platforms connected to digital screen networks.
Inventory can include roadside billboards, retail media screens, shopping centre displays and transit networks.
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Data-Driven Targeting
Campaigns can be optimised using multiple targeting signals including:
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Geographic targeting
Time of day scheduling
Audience mobility patterns
Weather triggers
Local events
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Campaign Optimisation
Unlike traditional outdoor campaigns, programmatic DOOH allows ongoing optimisation during the campaign.
Delivery can be adjusted to improve reach, frequency and audience exposure.
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Reporting & Insights
Reports can include:
Impressions delivered
Estimated audience reach
Screen delivery breakdown
Campaign insights
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